Colour plays a big role in the success of your business, regardless of the type of business that you have. However, if you ask what colour you should choose, there is no single answer to that question.
Even if you ask a commercial painting company which colour is best for your business when it comes to wall painting, the answer would always be: ‘It depends.’ Different colours convey different messages to your customers. So, it is important to choose wisely.
Let us take a closer look at the psychology of colours in business. In this blog post, we will discuss some of the most popular colours and their meanings when applied in the business setting. Whether you are looking to renovate your existing space or are starting from scratch, keep reading on how to use commercial painting colours to your advantage!
Factors to Consider When Choosing a Business Colour
Choosing a colour for your business depends on various factors, including the effects of colours on people, the connotations of different colours and the meaning of colours in different cultures. Make sure to consider these three factors during commercial painting.
Effects of Colours on People
You can use colour to create a specific mood or atmosphere. For example, warm colours like orange and yellow are often used to create an inviting and friendly environment, whilst cool colours like blue and green are often used to create a more professional and serious tone.
However, take note that the psychological effects of colours are not always universal. Different people will react to different colours in different ways, so experiment a bit to find the right commercial painting combination for your business.
Connotations of Different Colours
As a business establishment, you can take advantage of the different connotations that colours have in commercial painting. For example, because blue is perceived as calm and relaxing, it is often a popular choice for medical offices and spas. Green, on the other hand, is associated with growth and nature, making it a good choice for businesses in eco-friendly or sustainable industries. Yellow is often seen as cheerful and happy, whilst red can be aggressive and energetic.
Whilst these are just generalisations, ultimately, the decision of which commercial painting colour to use should be based on the specific image that you want your business to project.
Keep in mind that choosing the wrong business colour can have disastrous consequences. Case in point: In 2012, Starbucks chose a shade of green that was very similar to the one used by the Islamic State. As a result, the coffee giant received a lot of negative publicity and had to quickly redesign its logo. Therefore, avoid any shades that could be confused with another brand. Instead, choose a colour that fits with the image you are trying to create for your business.
Cultural Meanings of Colour
Certain colours can have different meanings in different cultures.
In Western cultures, white is often associated with purity and innocence, whilst black is a colour of mourning. In many Eastern cultures, however, white is a colour of death and grief, whilst red is a symbol of good luck and fortune.
Commercial painting often considers these cultural differences, using colours that the target audience can easily interpret. If you are targeting a global market, you need to be aware of these cultural differences and choose a commercial painting colour that your audience can universally understand.
Summary of Some Common Colours and Their Meanings
To help you choose the best commercial painting colour for your business, here are some of the common colours and their meanings:
The colour yellow evokes feelings of happiness and energy. It is associated with the sun, which is why it is often used to describe happy situations or people. For example, someone might say they are ‘sunny’ if they are in a good mood. Yellow can also be used to describe something new or exciting, such as a ‘yellow news story.’
Orange describes things that are fun, exciting or energetic. It is also attractive or visually pleasing. For example, an event might be described as ‘orange’ if it is likely to be enjoyable.
Red is associated with passion, love and anger. It is often seen as a powerful colour that can evoke strong emotions. Red is a vibrant colour, which makes it so powerful that it attracts attention. Have you noticed banners and announcements of ‘SALE’ in red? Yes, that’s how red relates to business.
And notice too, that world-famous fast food chains, big names like McDonald’s, KFC and more use red in their buildings? Yes, red is very ‘commercial’ when it comes to painting because it is good for the business.
Blue is often seen as a calming colour. It is associated with the sky and the sea, which are both large and open spaces that can make people feel calm and relaxed.
Notice that healthcare facilities like hospitals and clinics, salons, rehab centres and the like have blue paint as the dominant colour for their buildings. It makes a lot of sense, right?
Green is associated with nature, growth and abundance. It is a refreshing colour that can evoke feelings of peace and relaxation. For example, green fields are often seen as peaceful places. When it comes to business, green equates to money or success. Perhaps, we can answer the question of what colours attract success, and this is it.
Purple is often seen as a luxurious colour, often associated with royalty and wealth. Thus, it is constantly used to describe expensive items or clothing. Purple can also be used to describe something mysterious or magical. For example, purple balls of light might be seen as mystical objects.
White is associated with purity and cleanliness. It is a positive colour that can evoke feelings of peace and tranquillity. For example, a white wedding dress is often seen as being symbolic of purity. White can also be used to describe something simple or uncluttered. For example, ‘white space’ on a web page might be left deliberately blank to allow the text to stand out more.
Black has several meanings. It is often associated with power and authority. It is also commonly used to describe things that are simple, elegant or stylish (e.g. black tie affair, little black dress). In addition, black can be used to classify something as being negative or dangerous (e.g. black market, falling into a black hole).
Talbot’s Services: The Best Commercial Painters in Sydney
Choosing the right business colour is essential for creating a strong and consistent brand identity. Keep in mind the emotions you want to evoke, the connotations of different colours and the cultural differences in colour meanings when making your decision.
The right colours for your business can set the tone and create an atmosphere that is both professional and inviting. By taking the time to choose wisely, you can ensure that your business stands out from the competition.
Talbot’s Services understands how to select the perfect shades for your specific business. If you are looking for the best commercial painter in Sydney, we can help you choose colours that will make your customers feel at ease whilst also projecting the image you want for your company.
Contact us today if you are looking for help in choosing the perfect commercial painting colours.